This Android phone is made by Essential, a company you’ve probably never heard of. And it looks really, really nice.
This is the Essential Phone, a new logo-less Android device. It’s the first phone made by Essential, a company you’ve probably never heard of.
There are tens of thousands of Android devices currently on the market. Samsung and Huawei are currently the top Android phone makers (with a combined 29.6% of the total smartphone market share worldwide), and China's Oppo and India's Vivo not far behind.
And yet, Essential, a small hardware company out of Palo Alto, CA, thinks that the world needs another Android phone.
Nicole Nguyen / BuzzFeed News
That, on top of the fact that Essential is a beautiful, high-end phone.
The first thing you'll notice is that it's stunning. The phone is made of titanium (which, apparently, is stronger than the aluminum in the Pixel and iPhone) and as well ceramic. Most notably, it doesn't have a camera bump. It lies completely flat, which reduces any scratch risk for the camera's lens.
And I love that it's logo-less. In fact, that was a design point for Rubin: “On the phone, there’s no branding. It’s not a NASCAR. It doesn’t have a carrier brand. It doesn’t have our brand. Doesn’t have the retail channels' brand. Customers spend their hard-earned money on this. We want it to become their product.”
The black version has a mirrored back that's incredibly shiny and smooth. It also attracts a lot of fingerprints. Speaking of, there's a fingerprint sensor in the back to unlock your phone.
It doesn't feel like it'll slip out of your hand, though. There are matte edges around the display that provide just the right amount of friction (and help cellular signals go through the chassis).
Nicole Nguyen / BuzzFeed News
Quelle: <a href="Finally: A Good-Looking Android Phone Without The Bloatware“>BuzzFeed
Published by