How The Telegraph is using APIs to personalize its news feeds

Today’s post comes from Lucian Craciun, Head of Engineering & Technology—Platforms at The Telegraph. This London-based media company operates the Telegraph website and app, print publications such as The Daily Telegraph and The Sunday Telegraph, and The Telegraph Edition app. They’re using Apigee on Google Cloud to simplify the development of new services.The news business has undergone a profound transformation since the advent of the internet. In just a few years, readers have gone from consuming news primarily in printed form to overwhelmingly favoring digital channels for real-time news delivery. To keep pace with reader demand, we need to continually innovate to ensure that The Telegraph provides the online and mobile news channels that keep our readers returning again and again.Personalized content, increased registrationAt the The Telegraph, like other news organizations, we enjoy trying out new ways to attract and retain digital readers to maximize both revenues and reader experiences. In the past, we focused on getting as many page views as possible for individual articles. Recently our strategy has shifted towards getting people to come back to the website often, getting them to register for and become regular users of our services.We decided to develop My Telegraph to support our strategy. We recognize that people have an ever-increasing expectation of personalization from the content providers they interact with. My Telegraph gives registered readers the capacity to personalize their news experiences based on their interests or the particular journalists they want to follow.The model enables registered readers to view free content in their personalized feeds, and encourages them to subscribe if they want to view premium content. We have a target of ten million registered users in the next few years. Obviously, this service is heavily dependent on APIs. It would have been a lot harder and more time consuming to develop it without the API infrastructure and management that the Apigee platform gives us.Heightened reader experiencesBefore My Telegraph, readers had access to a curated feed of editorial articles and they had to use the website’s search function if they wanted to find content related to specific topics or by individual journalists. Now, My Telegraph users can select topics or journalists to follow that automatically show up in their newsfeeds when they’re logged in. We’re adding more options every day and soon people will be able to follow their favorite football teams in My Telegraph. Each of these personalization options correspond to individual APIs that we’re rolling out.Supporting personalization with APIsOur APIs are split into two functions, identity and content. The identity API makes sure people are logged in and also checks registration and subscription statuses. For example, a registered reader only gets access to one premium article a week. But a subscribed reader gets full access to all articles on the website.First, the browser makes a call to the identity API, making sure that a person is logged in to access to My Telegraph. Once logged in,  it makes a call to the API that creates a feed of articles. Then our preferences API offers an option in the browser to select which topics a reader is interested in. This in turn makes a call to the preferences API to save a reader’s preferences.We also have a feature called the “My Telegraph Alerter” that creates an alert in a browser when there’s a new article in a person’s feed. If a subscriber has her browser open and is logged into The Telegraph website, she’ll see a red dot in the “My Feed” section. This alerter API is powered by Firestore, another Google Cloud product that we’re getting a lot of value from. In addition to Apigee, The Telegraph is implementing several other Google Cloud Platform (GCP) products to run our complex properties. For example, we already host our data lake in BigQuery.Simplifying API managementWe’ve been building APIs for at least ten years, so they’re not new to us. What is new for us, however, is having a single gateway in front of all of our APIs. Previously, we used an API gateway for some, a straight load balancer for others, and a content delivery network for still others. As a result, all our APIs didn’t have a structured way of being exposed to the public or to other teams. What Apigee introduced was much-needed structure in the form of a single gateway for all our APIs. We now can easily find what we need when we need it, which is a tremendous help as we look to develop and deliver new services and continue our digital transformation journey.
Quelle: Google Cloud Platform

The Telegraph UK: Reimagining media with the help of Google Cloud

Whether they’re reading the newspaper on the way to work, or catching up on the latest headlines on their smartphones, readers expect up-to-the-minute news wherever and whenever makes the most sense for them. As a result, media companies are increasingly looking for ways to improve, expand, and simplify their offerings, and they’re increasingly looking to the cloud to do it.For more than 160 years The Telegraph has been counted on by readers across the United Kingdom and globally for award-winning news and journalism. An early adopter of cloud technology, it’s been a G Suite customer since 2008 and has already been using Google Cloud Platform to analyze digital behaviors to improve engagement and advertising performance since 2016. Today, The Telegraph is announcing it’s migrating fully to Google Cloud. By migrating all their production and pre-production services, they aim to deliver content faster, provide compelling experiences to readers, and reduce environmental impact.“We are delighted to announce our newest collaboration with Google Cloud,” said Chris Taylor, Chief Information Officer, The Telegraph. “We have always worked closely with Google as they help us to provide our readers with great experiences on our digital products, collaboration software and internet scale through search. Their continued leadership in projects such as Kubernetes are enabling us to build flexible development environments that truly support DevOps.”Powering the Digital Publishing EcosystemThe Telegraph produces large volumes of digital content every day. It was imperative for them to find a cloud provider they could trust to support this ecosystem. By working with Google Cloud they have changed the way they see and engage with data: they can collect new information about their products every second and use that to continually hone their strategy. The Telegraph are placing more confidence and trust in the data captured about their content and now have one of the best available pieces of technology for capturing and analyzing the stories they publish in real-time.Leveraging AI to support journalistsTime is critical when journalists are on a story, and The Telegraph wants to put important data in the hands of its journalists right when they need it. To do this, it will be using AutoML to classify content for journalists and make it more discoverable. For example, a reporter will be able to bring up relevant assets that link to their stories. It will also apply AutoML to classify Telegraph stock photos to help journalists attach compelling visual content to their stories faster.Building compelling reader experiences with the help of APIsReaders have an ever-increasing expectation of personalization. To meet this need, The Telegraph launched My Telegraph, currently live in beta, to offer registered readers personalized news experiences based on their interests or the particular journalists they want to follow. My Telegraph was developed on an API management platform provided by Google Cloud’s Apigee. You can learn more about how it’s applying API management to My Telegraph, in this blog post.Working for environmental goodThe Telegraph is the biggest selling quality newspaper in the UK, an accolade which requires it to print and distribute hundreds of thousands of copies each day. Optimal management of print production is important, and by using a combination of the cloud and machine learning, The Telegraph is better able to predict demand for physical newspapers, maximizing sales and minimizing waste. This makes great business sense for The Telegraph but also has great environmental benefit.Looking aheadWe’re thrilled to see how The Telegraph is using the cloud to reimagine media operations to benefit its business, readers, and the environment. For more information on how it’s using the cloud, read The Telegraph’s case study. And to learn more about solutions for media organizations on Google Cloud, visit our website.
Quelle: Google Cloud Platform

Per Raspberry Pi: Spieglein, Spieglein, werde smart!

Ein Spiegel, ein ausrangierter Monitor und ein Raspberry Pi sind die grundlegenden Bauteile, mit denen man sich selbst einen Smart Mirror basteln kann. Je nach Interesse können dort dann das Wetter, Fahrpläne, Nachrichten oder auch stimmungsvolle Bilder angezeigt werden. Eine Anleitung von Christopher Bichl (Anleitung, RSS)
Quelle: Golem