Purchase Yoast SEO Premium Directly on WordPress.com

We hear every day from you — our customers — that helping people discover your WordPress.com site on search engines is a top priority.

That’s why we’re excited to announce that Yoast SEO Premium is now available for purchase on WordPress.com! 

Not only is it easier than ever to purchase this powerful plugin on WordPress.com, but you can choose a payment cadence that’s best for you — we offer both monthly and annual pricing (though you’ll save money over the long-term with the annual plan). 

Yoast SEO is already the most popular SEO plugin for WordPress, with over 13 million active installs. While Yoast SEO is awesome, Premium is the real deal, for these reasons:

Yoast SEO Premium is a time-saver — In the free version, you still need to do much of the work yourself. Yoast SEO Premium comes with tools like the redirect manager and internal linking suggestions that can save you a lot of time.Makes doing site maintenance easier — Have you ever forgotten to redirect a page you deleted? No more! Yoast SEO Premium automatically does this for you. And if you’re unsure about which page to update next, the stale content finder and SEO workouts help you work on the most important things first.Helpful tools to build a great site structure — Links within your website are important for SEO. The Yoast SEO Premium plugin comes with several tools to help you improve, like the internal linking blocks, orphaned content finder, and internal linking suggestions.Advanced language analysis that makes writing more natural — Premium’s innovative language analysis supports over 20 languages! It not only looks at the exact match of the focus keyphrase you enter, but also at all the grammatical forms, synonyms, and related keyphrases of that word.Optimize your posts before sharing them on social media — Premium lets you preview how your post will look when shared on social media platforms like Twitter or Facebook.24/7 access to Yoast’s world-class support team — Available in English and Spanish.Free access to all Yoast SEO academy courses — Learn all about Yoast SEO, SEO copywriting, keyword research, structured data, and many other topics related to SEO.

How to Purchase Yoast SEO Premium Without Leaving Your Site

Purchasing this plugin right from your WordPress.com dashboard is simple.

On the plugins page, search for “Yoast”; click on the product card for Yoast SEO Premium, and you’ll be directed to this detailed product listing page. When you’re ready, click the “Purchase” button in the top right of the product listing page. Your purchase won’t be final until you confirm your payment method and details on the following page. The plugin will be installed automatically.

Purchase Yoast SEO Premium

Currently, plugins are only available on certain WordPress.com plans. In the near future, we plan to expand the option to more plans. Read more about what the future holds.
Quelle: RedHat Stack

Multicloud reporting and analytics using Google Cloud SQL and Power BI

After migrating databases to Google Cloud,  Cloud SQL developers and business users can use familiar business intelligence tools and services like Microsoft Power BI to connect to and report from Cloud SQL MySQL, PostgreSQL, and SQL Server databases.  The ability to quickly migrate databases to GCP without having to worry about refactoring or developing new reporting and BI tools is a key capability for businesses migrating to CloudSQL. Organizations can migrate today, and then replatform databases and refactor reporting in subsequent project phases.The following guide demonstrates key steps to configure Power BI reporting from Cloud SQL. While your environment and requirements may vary, the design remains the same. To begin, create three Cloud SQL Instances, each with a Private IP address.After creating the database instances, create a Windows VM in the same VPC as the Cloud SQL instances. Install and configure the Power BI Gateway on this VM along with the required ODBC connectors.Download and Install ODBC Connectors for PostgreSQL and MySQL.Postgres:  https://www.postgresql.org/ftp/odbc/versions/msi/  MySQL: https://dev.mysql.com/downloads/connector/odbc/  Configure System DSNs for each Database connection. Examples follow. SQL ServerPostgreSQLMySQLThe traffic between the CloudSQL instance and the VM hosting the data gateway stays inside the Google VPC and is encrypted via Encryption in Transit in Google Cloud. To add an additional layer of SSL encryption for the data inside the Google VPC, configure each System DSN to use CloudSQL SSL/TLS certificates . Next, download, install, and configure the Power BI Gateway. Note that the gateway may be installed in an HA configuration. The screenshot below shows a single standalone gateway. On-premises data gateway configuration: Create a new on-premises data gatewayOn-premises data gateway configuration: Validate Gateway ConfigurationOn-premises data gateway configuration: Review logging settingsOn-premises data gateway configuration: Review HTTPS modeMake sure that outgoing HTTPS traffic is allowed to exit from the VPC.Next, download and open Power BI Desktop. Log into Power BI and select “Manage gateways” to configure data sources.Add data sources for each instance, and then test the data source connections. In the example below a data source is added for each CloudSQL instance.Load test data into each database instance (optional). In the example below a simple table containing demo data is created in each source database.Launch Power BI desktop and log in. Next, add data sources and create a report. Select “Get data” and add ODBC connections for CloudSQL SQL Server, PostgreSQL and MySQL, then create a sample report with data from each instance.Using the Power BI publish feature, publish the report to the Power BI service. Once the report and data sources are published, update the data sources in the Power BI workspace to point to the data gateway data sources.Map the datasets to the CloudSQL database gateway connections.Optional: Schedule a refresh time.To perform an end-to-end test, update the test data and refresh the reports to view the changes.Use the Publish to – Power BI Service to publish Power BI reports that were developed with Power BI Report Builder to a workspace (Power BI Premium Capacity is required).ConclusionHopefully this blog was helpful in demonstrating how Power BI reports and dashboards can connect to Google Cloud SQL Databases using the Power BI Gateway. You can also use the Power BI Gateway to connect to your Big Query datasets and databases running on GCE VMs. For more information on Cloud SQL, please visit Google Cloud Platform Cloud SQL.  Related ArticleSQL Server SSRS, SSIS packages with Google Cloud BigQueryThe following blog details patterns and examples on how Data teams can use SQL Server Integration Services (SSIS) and SQL Server Reportin…Read Article
Quelle: Google Cloud Platform

How to think about threat detection in the cloud

As your organization transitions from on-premises to hybrid cloud or pure cloud, how you think about threat detection must evolve as well—especially when confronting threats across many cloud environments. A new foundational framework for thinking about threat detection in public cloud computing is needed to better secure digital transformations. Because these terms have had different meanings over time, here’s what we mean by threat detection and detection and response. A balanced security strategy covers all three elements of a security triad: prevention, detection, and response. Prevention can improve, but never becomes perfect. Despite preventative controls, we still need to be on the lookout for threats that penetrate our defenses. Finding and confirming malicious activities, and automatically responding to them or presenting them to the security team constitutes detection and response.Vital changes impact the transition from the traditional environment to the cloud and affect three key areas: Threat landscapesIT environment Detection methodsFirst, threat landscapes change. This means new threats evolve, old threats disappear, and the importance of many threats changes. If you perform a threat assessment on your environment and then migrate the entire environment to the public cloud, even if you use the lift and shift approach, the threat assessment will look very different. MITRE ATT&CK Cloud can help us understand how some threat activities apply to public cloud computing. Second, the entire technology environment around you changes. This applies to the types of systems and applications you as a defender would encounter, but also to technologies and operational practices. Essentially, cloud as a realm where you have to detect threats is different —this applies to the assets being threatened and technologies doing the detecting. Sometimes cloud looks to traditional “blue teams” as some alien landscape where they would have only challenges. In reality, cloud does bring a lot of new opportunities for detection. The main theme here is change, some for the worse and some for the better. After all, cloud is Usually distributed—running over many regions and data centersOften immutable—utilizes systems that are replaced, rather than updatedEphemeral uses workloads often created for the task and then removedAPI driven—enabled by pervasive APIsCentered on identity layer—mostly uses identities and not just network perimeter to separate workloadsAutomatically scalable—able to expand with theincreasing workloadShared with the providerSometimes the combination of Distributed, Immutable, and Ephemeral cloud properties is called a DIE triad. All these affect detection for the cloud environment.Third, telemetry sources and detection methods also change. While this may seem like it’s derived from the previous point we made, that’s not entirely true. For some cloud services, and definitely for SaaS, a popular approach of using an agent such as EDR would not work. However, new and rich sources of telemetry may be available—Cloud Audit Logs are a great example here. Similarly, the expectation that you can sniff traffic on the perimeter, and that you even will have a perimeter, may not be entirely correct. Pervasive encryption hampers Layer 7 traffic analysis, while public APIs rewrite the rules on what a perimeter is. Finally, detection sources and methods are also inherently shared with the cloud provider, with some under cloud service provider control while others are under cloud user control.This leads to several domains where we can and should detect threats in the cloud.Let’s review a few cloud threat detection scenarios.Everybody highlights the role of identity in cloud security. Naturally, it matters in threat detection as well—and it matters a lot. While we don’t want to repeat the cliche that in a public cloud you are one IAM mistake away from a data breach, we know that cloud security missteps can be costly. To help protect organizations, Google Cloud offers services that automatically and in real-time analyze every IAM grant to detect outsiders being added—even indirectly.Detecting threats inside compute instances such as virtual machines (VM) using agents seems to be about the past. After all, VMs are just servers, right? However, this is an area where cloud brings new opportunities. For example, VM Threat Detection allows security teams to do completely agentless YARA rule execution against their entire compute fleet. Finally, products like BigQuery require new ways of thinking about detecting data exfiltration. Security Command Center Premium detects queries and backups in BigQuery that would copy data to different Google Cloud organizations. Naturally, some things stay the same in the cloud. These include broad threat categories such as insiders or outsiders; steps in the cyber exploit chain such as coarse-grained stages of an attack; and the MITRE ATT&CK Tactics are largely unchanged. It is also likely that broad detection use cases stay the same. What does that mean for the defenders?When you move to the cloud, your threats and your IT change—and change a lot.This means that using on-premises detection technology and approaches as a foundation for future development may not work well.This also means that merely copying all your on-premise detection tools and their threat detection content is not optimal.Instead, moving to Google Cloud is an opportunity to transform how you can achieve your continued goals of confidentiality, integrity, and availability with the new opportunities created by the technology and process of cloud.Call to action:Listen to “Threat Models and Cloud Security” (ep12) Listen to “What Does Good Detection and Response Look Like in the Cloud? Insights from Expel MDR” (ep72)Listen to “Cloud Threats and How to Observe Them” (ep69)and read the related blog “How to think about cloud threats today”Review how to test cloud detectionsRead the guidance on cloud threat investigation with SCC and ChronicleRelated ArticleRead Article
Quelle: Google Cloud Platform

Making AI more accessible for every business

Alphabet CEO Sundar Pichai has compared the potential impact of artificial intelligence (AI) to the impact of electricity—so it may be no surprise that at Google Cloud, we expect to see increased AI and machine learning (ML) momentum across the spectrum of users and use cases.Some of the momentum is more foundational, such as the hundreds of academic citations that Google AI researchers earn each year, or products like Google Cloud Vertex AI accelerating ML development and experimentation by 5x, with 80% fewer lines of code required. Some are more concrete, like mortgage servicer Mr. Cooper using Google Cloud Document AI to process documents 75% faster with 40% cost savings; Ford leveraging Google Cloud AI services for predictive maintenance and other manufacturing modernizations; and customers across a wide range of industries deploying ML platforms atop Google Cloud. Together, these proof points reflect our belief that AI is for everyone, and that it should be easy to harness in workflows of all kinds and for people of all levels of technical expertise. We see our customers’ accomplishments as validation of this philosophy and a sign that we are taking away the right things from our conversations with business leaders. Likewise, we see validation in recognition from analysts, which recently includes Google being named a Leader byGartner® in the 2022 Magic Quadrant™ for Cloud AI Developer Services reportForrester in the Forrester Wave™: AI Infrastructure, Q4 2021 report, the Forrester Wave™: Document-Oriented Text Analytics Platforms, Q2 2022 report, and The Forrester Wave™: People-Oriented Text Analytics Platforms, Q2 2022 report In June, we talked about four pillars that guide our approach to creating products for MLOps and to accelerate development of ML models and their deployment into product. In this article, we’ll look more broadly at our AI and ML philosophy, and what it means to create “AI for everyone.” AI should be for everyoneOne of the pillars we discussed in June was “meeting users where they are,” and this idea extends far beyond products for data scientists. Technical expertise should not be a barrier to implementing AI—otherwise, use cases where AI can help will languish without modernization, and enterprises without well-developed AI practices will risk falling behind their competitors. To this end, we focus on creating AI and ML services for all kinds of users, e.g.: DocumentAI, Contact Center AI, and other solutions that inject AI and ML into business workflows without imposing heavy technical requirements or retraining on users; Pre-trained APIs, ranging from Speech to Fleet Optimization, that let developers leverage pre-trained ML models and free them from having to develop core AI technologies from scratch; BigQuery ML to unite data analysis tasks with ML;AutoML for abstracted and low-code ML production without requiring ML expertise; Vertex AI to speed up ML experimentation and deployment, with every tool you need to build deploy and the lifecycle of ML projectsAI Infrastructure options for training deep learning and machine learning models cost effectively. Including Deep Learning VMs optimized for data science and machine learning tasks and AI accelerators for every use case, from low-cost inference to high-performance training. It’s important to provide not only leading tools for advanced AI practitioners, but also leading AI services for users of all kinds. Some of this involves abstracting or automating parts of the ML workflow to meet the needs of the job and technical aptitude of the user. Some of it involves integrating our AI and ML services with our broader range of enterprise products, whether that means smarter language models invisibly integrated into Google Docs or BigQuery making ML easily accessible to data analysts. Regardless of any particular angle, AI is turning into a multi-faceted, pervasive technology for businesses and users the world over, so we feel technology providers should reflect this by building platforms that help users harness the power of AI by meeting them wherever they are. How we’re powering the next generation of AICreating  products that help bring AI to everyone requires large research investments, including in areas where the path to productization may not be clear for years. We feel a foundation in research combines with our focus on business needs and users to inform sustainable AI products that are in keeping with our AI principles and encourages responsible use of AI.  Many of our recent updates to our AI and ML platforms began as Google research projects. Just consider how DeepMind’s breakthrough AlphaFold project has led to the ability to run protein prediction models in Vertex AI. Or how  research into neural networks helped create Vertex AI NAS, which lets data science teams train models more accurately with lower latency and power requirements. Research is crucial, but also only one way of validating an AI strategy. Products have to speak for themselves when they reach customers, and customers need to see their feedback reflected as products are iterated and updated. This reinforces the importance of seeing customer adoption and success across a range of industries, use cases, and user types. In this regard, we feel very fortunate to work with so many great customers, and very proud of the work we help them accomplish. I’ve already mentioned Ford and Mr. Cooper, but those are just a small sampling. For example, Vodafone Commercial’s “AI Booster” platform uses the latest Google technology to enable cutting-edge AI use cases such as optimizing customer experiences, customer loyalty, and product recommendations. Our conversational AI technologies are used by companies ranging from Embodied, whose Moxie robot helps children overcome developmental challenges, to HubSpot connecting meeting notes to CRM data. Across our products and across industries around the world, customer stories grow by the day. We also see validation in our partner network. As we noted in the pillars discussed in June, partners like Nvidia help us to ensure customers have freedom of choice when building their AI stacks, and partners like Neo4j help our customers to expand our services into areas like graph structures. Partners support our mission to bring AI to everyone, helping more customers use our services for new and expanded use cases.Accelerating the momentumOverall, to create products that reflect AI’s potential and likely future ubiquity, we have to take all of the preceding factors, from research to customer and analyst conversations to working with partners, and turn them into products and product updates. We’ve been very active over the last year, from the launch of Call Center AI Platform in March, to the new Speech model we released in May, to a range of announcements at the Google Cloud Applied ML Summit in June. We have much more planned in coming months, and we’re excited to work with customers not just to maintain the pace of AI momentum, but to accelerate it. To learn more about Google Cloud’s AI and ML services, visit this link orbrowse recent AI and ML articles on the Google Cloud Blog. GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.Related ArticleCloud TPU v4 records fastest training times on five MLPerf 2.0 benchmarksCloud TPU v4 ML supercomputers set performance records on five MLPerf 2.0 benchmarks.Read Article
Quelle: Google Cloud Platform