Investing in Differentiation brings great customer experiences and repeatable business

“Customer success is the cornerstone of our partner ecosystem and ensures our joint customers experience the innovation, faster time to value, and top notch skills from Google and Google Cloud Partners.”—Nina Harding, Global Chief, Partner Advantage Program.Our ecosystem is a strong, validated ally to help you drive business growth and solve complex challenges. Differentiation achievements help you select a partner with confidence, knowing that Google Cloud has verified their skills and customer success across our products, horizontal solutions and key industries.  In all cases, our partners have demonstrated their commitment to learning and ongoing training, demonstrated through earned certifications, Specialization and Expertise. To further refine the process of helping customers find the best partner fast, we recently introduced Net Promoter Score© within Partner Advantage.  This industry standard rating tool allows customers to provide feedback and insights on their successes with partners quickly and easily. We encourage you to work with your partners to share your success and provide feedback using Net Promoter Score.To find the most highly qualified, experienced partners the Google Cloud Partner Directory puts you in the driver’s seat. This purpose-built tool helps customers like you leverage partner Differentiation achievements to move forward with confidence as you start your next project.This new “How to find the right Google Cloud Partner” video shows you how to create a shortlist of potential partners by Region, and based on 14 different strategic solution categories or 100+ Expertise designations.To find a partner that meets your specific needs, or complements your capable team, look no further than Partner Advantage’s Differentiation framework and share in our congratulations to some partners that have achieved Specialization the past few quarters.Related ArticleStanding out to customers through the Partner Differentiation journeyLearn how Google Cloud Partner Advantage partners help customers solve real-world business challengesRead Article
Quelle: Google Cloud Platform

REWE Group accommodates growth spikes and enhances hybrid architecture with Google Cloud

Significant growth in our business partnerships at REWE Group in Austria has led to an unprecedented increase in traffic across our applications. As one of Europe’s largest retail and tourism groups, our burgeoning user base continues to emanate from a variety of sources including new retail partners, affiliate stores, and online customers from desktop and mobile applications. We serve millions of customers in the retail and tourism sectors worldwide and we onboarded Google Cloud services when our applications needed more flexibility and scalability. We needed to efficiently accommodate the dramatic seasonal and even weekly fluctuations we experienced as the pandemic increased our online shopping traffic. As traffic to our applications increased, our team began hosting our traffic-heavy data on a cluster in Google Kubernetes Engine (GKE), successfully leveraging the data management and storage of Cloud Spanner. As a fully managed relational database, Spanner provides unlimited scale, strong consistency, and up to 99.999% availability. By choosing this approach to deployment, we didn’t need to migrate our end user data and maintained a highly flexible cloud environment with an estimated 70 percent hosted in Google Cloud and 30 percent remaining on-premises.Cloud Spanner optimizes speed and performance for online customersGiven that some of the data we migrated was tied to the customer shopping experience on our applications, it was important that the solution we chose be highly secure and reliable. Google Cloud is known for offering the highest levels of availability, reliability, global scale, and security, enabling us to deliver the best possible experiences for our customers. While accessing Spanner through a Kubernetes cluster on Google Cloud, our team developed a ledger for each end user. As the single point of truth for all transactions across the company, the ledger contained two tables. In one, we input a variety of currencies and in the other, we maintained real-time records of the balance of each user in the currency of their purchase. We leveraged the industry-leading 99.999 percent availability SLA of Spanner to optimize the performance of our applications. Spanner also helped us improve the customer experience by providing consistent performance and accelerating the speed of applications and API calls during the purchase process.Spanner provided transactional consistency and accuracy for REWE’s several million users, automatically updating their data in real time as transactions took place. We were able to seamlessly scale the processing of transactions per day to almost double. Since the platform went live, more than 500 million successful transactions have been executed. The native integrations of Google Cloud made it easy to unify our data lifecycle, ensuring the highest performance of our infrastructure at every phase of our development.Query latency is always a critical thing for us, because we are deeply integrated into the point-of-sale applications in our store. If applications are too slow, it compromises the customer experience. However, thanks to Spanner, we are able to complete API calls extremely fast.Fully managed Google services increase team productivity and champion sustainabilityAs a fully managed service, Spanner gave us the freedom to focus on differentiating activities, while operating seamlessly on-premises and in the cloud. Our developers were empowered to iterate and deploy quickly, driving new opportunities for growth and cost reductions. As a company with a 90-year history and international impact, REWE has upheld a continued commitment to environmental efficiency and sustainability across the world. This mission aligns with Google’s goal of running fully carbon-free data centers by 2030. By leveraging Google’s carbon neutrality and sustainability services including waste diversion, use of renewable energy, and enhanced efficiency, we are continuing to optimize our business operations as we champion sustainability.Learn more about how your organization can get started with Spanner today.Related ArticleChange streams for Cloud Spanner: now generally availableCloud Spanner change streams are now generally available. With change streams, you can capture and stream out changes from your Cloud Spa…Read Article
Quelle: Google Cloud Platform

Digital transformation for manufacturers requires additional IT/OT security

While every industry is vulnerable to a ransomware attack, manufacturers are at a particular risk. While digitization and automation have helped transform the industry, it has simultaneously opened up new attack vectors within organizations. Now the most targeted industry, the manufacturing industry, has seen a 300 percent increase in cyberattacks in a single year.

Beyond the tremendous growth in attacks, manufacturing companies make an ideal target for hackers due to the high value of the companies themselves, the high costs of unplanned downtime, and the highly visible impact that downtime has on consumers’ daily lives. With the risks so high, an enterprise-level solution that provides visibility and protection like Microsoft Defender for IoT is essential.

Visibility is the first step to network protection

The number of connected industrial control system (ICS)/operational technology (OT) devices in manufacturing facilities continues to grow. The benefits for the operations side of the house are clear, but the lack of visibility into them poses serious security risks for chief information security officers (CISOs).

Manufacturers often have no way to identify and monitor what all their connected devices are doing and with whom or what they are communicating. Worse, all too often they lack even a simple inventory of all the connected devices they have in their facilities. In case of an attack, the lack of visibility means that they have no way of tracing the attack vector the hacker took, making them vulnerable to a second wave and delaying recovery and remediation.

Continuous monitoring without impacting productivity

Microsoft Defender for IoT not only creates asset maps within minutes of being turned on, but it also provides continuous monitoring of every device in every facility around the world. Microsoft’s Section 52 has access to tens of trillions of identity, endpoint, and other signals each day. The threat intelligence from this specialized IoT and ICS research team produces high-impact insights that help keep manufacturers safe from attacks.

The agentless nature of the system protects companies without impacting production, no matter the topology of the network or the regulations governing the industry. And, with round-the-clock protection, Microsoft Defender for IoT can alert the SecOps team about an intrusion any time, any place.

Security for networks in an age of IT and OT convergence

As their digital transformations have progressed, manufacturers have seen their IT and OT environments converge. The air gap between them that ensured production would continue even if IT assets were taken offline is increasingly a thing of the past. With these trendlines, forward-thinking CISOs and their boards are taking proactive steps to protect the entire company from cyber-physical attacks that could have huge costs to safety, production, reputation, and the bottom line.

Fortunately, Microsoft Defender for IoT can usually be deployed in less than a single day per facility and works right out of the box for large enterprises and small, niche facilities. With it, defenders of OT networks have a powerful new tool at their disposal to help keep hackers out and people, production, and profits safe.

For more information on how Microsoft Defender for IoT can help protect your business, visit Microsoft Defender for IoT | Microsoft Azure today.
Quelle: Azure

What is desktop as a service (DaaS) and how can it help your organization?

Today’s workers want the freedom to respond to email and collaborate with colleagues from anywhere, on any device—whether they’re working at their kitchen table, at the airport waiting for their flight to board, or in the carpool line waiting for their kids to get out of school. The pandemic proved that remote teams could succeed, no matter where they worked and how far-flung they were.

Even so, many companies are still scrambling to accommodate the technological needs of their hybrid and remote workers. Desktop as a service, sometimes known by the acronym DaaS, can help.

What is desktop as a service (DaaS)?

DaaS is a high-performing, secure, cost-effective type of desktop virtualization. DaaS frees businesses from tethering their computer operating systems and productivity software to any physical hardware. Instead, businesses can use DaaS to access virtual desktops over the internet from a cloud provider. Cloud providers that offer this service distribute and manage virtual desktops from their own datacenters. 

DaaS vs. on-premises

DaaS solutions differ from on-premises software in a number of ways, most notably:

Pricing. With DaaS, companies can avoid making advance purchases of hardware that they anticipate their employees needing, such as expensive desktops and laptops. Instead, companies pay cloud providers only for the data, resources, and services that they use.

Scalability. Cloud providers offer companies the freedom to use any amount of desktops on a fluctuating basis. This gives companies instant access to the precise number of desktops they need, whenever and wherever they need them.

Management. Cloud providers offering DaaS conduct maintenance, data storage, updates, backup, and other desktop management for companies that outsource these solutions. DaaS providers often manage their customers’ desktops, applications, and security as well.

What are the benefits of DaaS?

The financial, performance, and administrative benefits of using DaaS are numerous. Let’s look at some of the biggest reasons businesses use this type of desktop virtualization.

Enables remote work. The rise of hybrid and remote workplaces calls for a different approach to accessing applications and data. With DaaS, IT teams can easily move data between different platforms and users can easily access the data they need from multiple machines, no matter where they work.

Supports BYOD. Besides freeing employees from physical offices, DaaS can free employees from solely working on company-issued devices or with one particular device. With DaaS, IT teams can more easily support bring your own device, or BYOD, policies that let employees work on their own phones, tablets, and laptops.

Simplifies desktop management. For IT teams, outsourcing the deployment, configuration, and management of virtual desktops helps reduce the administrative load. The ability to quickly scale up or down the use of desktops, applications, and data based on user need also helps to ease IT duties.

Helps increase security. DaaS poses fewer security risks because the data resides in the cloud provider’s datacenter, not on the laptops, tablets, and phones that employees use. If a computer or device is lost or stolen, it can easily be disconnected from the cloud service.

Reduces IT costs. DaaS solutions save businesses money by shifting IT costs from traditional on-premises hardware and software purchased up front and in bulk to cloud-based services and desktops purchased as needed. DaaS can run on devices that require far less computing power than a standard laptop or desktop machine, which helps companies save money. Allowing employees to use their own devices also helps save on hardware costs, as does reducing the workload of IT teams.

Extends the life of legacy machines. Companies that lack the immediate funds to upgrade all of their outdated machines can use DaaS to install a newer operating system on them. Serving the newer operating system from the cloud is a more affordable prospect than replacing an entire fleet of on-premises equipment all at once.

Real-world uses for DaaS

Cloud providers usually offer two flavors of DaaS, persistent desktop and nonpersistent desktop:

Persistent desktop offers the greatest degree of application compatibility and personalization and is necessary for users that require elevated permissions. This usually results in a higher cost per user than a nonpersistent desktop. A persistent desktop is a good fit for developers and IT professionals.
Nonpersistent desktop offers the lowest cost solution by separating the personalization layer from the underlying operating system. This enables any user to log onto any virtual machine (VM) and maintain a personalized environment. This option is a good fit for knowledge workers and task workers.

We’ve already looked at how DaaS benefits remote and hybrid workforces, BYOD programs, and companies looking to optimize their IT assets and costs. But there are many other business uses for DaaS, including:

Modernizing call centers. Organizations with shift workers who require the same software to do task-based work can optimize IT resources by using nonpersistent desktops and remote applications.
Accelerating deployment and decommissioning. Nonpersistent desktops can help seasonal businesses that routinely undergo staffing fluctuations reduce the time and costs associated with deploying and decommissioning desktop users.
Granting contractors and partners secure data access. Companies can increase the login security of their contractors, vendors, and business partners by enabling them to work on virtual desktops from their own devices.
Ensuring business continuity. Companies can help safeguard their data against natural disasters and other threats to daily operations by outsourcing desktop management to cloud providers that offer airtight data protection at remote datacenters.
Increasing sustainability. By using cloud-based virtual desktops to reduce the amount of hardware used onsite, businesses can decrease their power consumption and electronic waste, thus reducing their environmental impact.

Explore the flexibility of Azure Virtual Desktop

Azure Virtual Desktop is a desktop and application solution that enables your remote workforce to stay productive regardless of location or device—all while being secure, scalable, and cost-effective. With Azure Virtual Desktop, you can:

Deliver Windows 10 and Windows 11 desktops virtually anywhere. Give employees the only virtual desktop solution that’s fully optimized for Windows 10, Windows 11, and Microsoft 365 with multisession capabilities—no matter what device they’re using, no matter where they’re using it.

Keep your applications and data secure and compliant. Use the built-in, reliable security features of Azure to stay ahead of potential threats and take remedial action against breaches.

Simplify deployment and management. The Azure portal enables you to configure your network settings, add users, deploy desktops and applications, and enable security with just a few clicks. Citrix and VMware customers also can streamline the delivery of virtual desktops and applications with Azure.

Reduce costs with multisession and existing licenses. Optimize costs with the eligible Microsoft 365 or Windows licenses that you already have. Use Windows 10 and Windows 11 multisession support to reduce infrastructure costs. Plus, take advantage of flexible, consumption-based pricing to pay for only what you use.

To explore how to get started with Azure Virtual Desktop, read the Quickstart Guide to Azure Virtual Desktop. In it, you’ll find:

Guidance on planning a successful deployment of Azure Virtual Desktop.
Steps to set up and optimize your virtual desktops with just a few clicks.
Best practices, recommendations, and troubleshooting tips.

If you’d like to continue your exploration of Azure:

Try Azure Virtual Desktop free.
Get started with 12 months of free services.

Quelle: Azure