Use cloud integration to build customer relationships

It’s no secret that the business world is changing rapidly. Sometimes it can seem like it’s changing faster than you can keep up. This pace is only going to continue to increase. New companies, and even new industries, appear every day. To stay competitive, you’ll need to create inventive and interactive customer experiences that bring you closer to your target audience.
It’s not just about selling anymore. Customers are increasingly searching for a connection with businesses where they spend their money. Traditional commerce is not set up to facilitate these kinds of relationships, but that’s exactly where the digital economy shines. Transforming into a digital business might seem like a daunting undertaking, but it’s all about connections, whether it’s connections between people or processes. IBM Cloud Integration can help you achieve these connections by allowing you to move data easily across your business network and by providing the flexibility you need to serve your customers.
The emergence and evolution of cognitive APIs is fueling this economic atmosphere by lowering the barrier of entry for new businesses and enabling existing businesses to transform. The goal of this evolution is to achieve a point of presence, which is when a business connects with a customer at the perfect moment with the perfect offer. The point of presence allows customers and businesses to transcend the buyer/seller relationship and enter a mutually beneficial partnership.
Cognitive APIs provide the capability to easily connect applications and data wherever they exist. By combining cognitive services with information from Internet of Things devices, such as weather and traffic data, complex processes like supply chain become more intelligent. You get a whole new view where potential problem areas are identified and integrated. Cognitive services can even predict problems and recommend changes before they pose a risk to businesses or the public.
Imagine a dairy shipment headed from Wisconsin to California on a refrigerated truck that’s due to have a layover in Nevada for a night. Hours before the truck arrives, a sensor in the facility’s cooler shows that the equipment is not functioning properly. Rather than waiting to find out about the problem when the cargo is lost, businesses can use a supply chain solution to locate and contact an alternative facility. The driver is seamlessly rerouted and the business avoids any compromise to the cargo or the schedule. That’s just one small glimpse into the power of a fully integrated, cognitive API-fueled digital business.
The Trends and Directions session at InterConnect 2017 will demonstrate the importance of points of presence. It will dive into the emerging technology that creates these crucial integrations and enables them to interact both inside and outside of your organization. You’ll learn not only what you can accomplish with IBM Cloud Integration, but also how far-ranging and significant integration can help you achieve next-generation customer experiences.
Join me Tuesday, March 21 from 3:45 PM to 4:30 PM in Bayside A. If you still haven’t registered for InterConnect, be sure to sign up today.
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Quelle: Thoughts on Cloud