The vast majority of marketers use content marketing.
According to The Content Marketing Institute, instead of pitching products or services, brands are providing truly relevant and useful content to prospects and customers to help them solve their problems. Content should be at the core of marketing. The challenge is how to meet the growing demand for fresh, relevant content.
Marketers could turn to a content farm, also known as a “content mill,” where writers are sometimes paid just fractions of pennies, for inexpensive content. However, it will likely soon become apparent that organizations get what they pay for when search engines don’t rank their keyword-stuffed, low-quality content.
A better alternative is to put the power of artificial intelligence (AI) to work.
AI-assisted content creation
Articoolo helps writers create unique, proofread, high-quality content from scratch, simulating a human writer. Users can choose the topic and length, and an algorithm does the initial work. It helps writers do their jobs more quickly and cost effectively. Writers can get a head start on their content for as little as $1 per word.
Articoolo joined the IBM AlphaZone Accelerator program, which helps startups build leading solutions for the enterprise market. Using OpenWhisk on the IBM Bluemix platform ensures high availability and the flexibility Articoolo needs to meet changing demands. The Watson AlchemyAPI service performs powerful text analytics and natural language processing capabilities to fuel the algorithm that creates fresh, coherent content simulating a human writer.
A short lesson in content marketing
Articoolo generated some of the following content based on the phrase “content marketing”:
Know your demographic and what your audience cares about. Use keywords to target your audience. Conduct research with keywords. Create “expert” content that reflects the competence of your company. Invite people to write guest posts for your blog. Engage with social media followers. Cross promote your content on multiple social platforms to improve click through. Forty-four percent of online shoppers begin by using an internet search engine. SEO is important because your audience only sees a snippet of content in a search result and may never click past the first page.
See how an Articoolo customer in Japan uses AI to provide content for its blog or check out how this comedian got schooled by a robot.
Overcoming writer’s block
Not everyone wants an algorithm to create content, but content creators still might like a little help to get started. Articoolo offers other content-related tools and services for professional writers that can summarize or rewrite an article, generate a title, or find images or quotations. There’s also an API and a WordPress plug-in to make blogging much easier.
Quality content is not a commodity. Articoolo is not trying to completely replace human writers; it is primarily an ideation tool. Content marketers can try Writer’s Little Helper, a free service that offers inspiring ideas and relevant images to use as a starting point.
Read the case study for more details about the technology behind Articoolo.
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Quelle: Thoughts on Cloud
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