Here's How I Sold My Wardrobe On Instagram

Everything here sold except for the leggings in the top row. (Want them?)

Doree Shafrir

I never read The Life-Changing Magic of Tidying Up, but I've nonetheless been in a somewhat manic purge of much of my wardrobe in the last few weeks. I felt like I had suddenly looked at my closet and thought: who do all these clothes belong to? My clothes made me feel like a stranger to myself; they represented a previous version of me. Usually my wardrobe updates happen gradually, which is how I've ended up with a closet full of clothes I no longer wear and a few outfits that I wear constantly, but this time, instead of also getting rid of the old stuff gradually, I needed all of it out of my life immediately.

I've bought and sold used clothes, shoes, and bags on the internet for the better part of the last 15 years: first on eBay, then Etsy, and more recently on apps like Poshmark, Tradesy, ThredUp, and the Real Real. I liked the relative anonymity of those platforms — yes, I had a username, but the people buying my used Lululemon pants (a big seller, believe it or not) were, thankfully, strangers — but stuff took awhile to sell. I've also sold clothes to local bricks-and-mortar stores like Buffalo Exchange, although the stress of standing there while a stranger judges your sartorial choices and then offers you $3 for a shirt eventually got too stressful. So this time, I turned to Instagram.

Over the last few years, Instagram has developed a robust grassroots marketplace of used women's and children's clothing, especially. Accounts have been selling clothes on Instagram since at least 2013, when the then-new direct messaging feature debuted, making it much easier for sellers and buyers to connect. While the introduction of business profiles, as well as apps like Like2Buy and Spreesy, have made it easier for brands and stores to sell directly from Instagram, I was more interested in the ins and outs of how individuals sell used clothing on Instagram.

But I also didn't know anyone personally who sold clothes on Instagram, and I felt ambivalent about turning my personal account into a virtual flea market. The couple of articles I read about how to sell your clothes on Instagram suggested starting a separate selling account, but I already had close to 7,000 followers and it seemed too time-consuming to try and build a new selling account from scratch (especially since this is, theoretically, temporary). Would people judge me for selling clothes to friends, instead of just giving them away? Would they judge me for having too many clothes? Would they judge me, period?

I decided to do an experiment: I would post the same items simultaneously on Instagram and Poshmark, where I had sold around 50 things (gradually, over the course of a year and a half), and see where they sold more quickly. And even though it was a completely different platform, I also took some things I learned from my Poshmark selling and applied it to my Instagram closet. Everything was clean and in decent condition. I posted multiple, well-lit pictures of each item, from different angles. I tried to describe the condition of the item accurately, and take close-ups of any flaws. I listed the size and whether the item runs large or small. (What I didn't do: use acronyms like P2P, aka the “pit-to-pit” measurement on a shirt, or EUC, aka “excellent used condition,” that I figured most of my followers wouldn't know.)

As stuff sold, I updated my Instagram story.

Doree Shafrir

Most important: I priced everything to move. I wanted to make *some* money back, but I saw everything I was selling as a sunk cost: I wasn't wearing these clothes, and earning even $10 or $20 was better, in my opinion, than having them sit in my closet unworn — even if items had originally cost much more. I decided that anything I didn't sell, I would donate to a local charity. (I'd read too many articles about how most donated clothing ends up in landfills for this to be my first choice, and I ended up donating a substantial portion of the proceeds from my sales to Harvey relief efforts anyway.)

I posted multiple pictures of each item on my Instagram Story, since it seemed like, based on my anecdotal research, Instagram shows your story to more people than it does any one of your posts. I also made a collage of the pictures of every item and posted that as one image on my regular Instagram, along with very short descriptions and prices, and directed people to my Story to see more. I used the hashtags #shopmycloset and #instacloset on my posts — although it seemed like all of my sales came from people who were already following me, not people who were wading through the thousands of posts with those hashtags.

Over three weeks or so, I posted a total of 40 items — a mix of shirts, dresses, pants, shoes, and bags. Everything except for three shirts, two pairs of shoes, and two pairs of pants sold. And everything sold on Instagram, except for a bag and a pair of sandals that sold on Poshmark.

I was including shipping in my prices, and I quickly learned that while I could easily send small, light items like shirts via first-class mail in pineapple-patterned mailers that I bought on Amazon ($13.99 for 100), heavier items like shoes and bags had to go via Priority Mail — which initially was almost as much as I was charging for the items themselves. After the first weekend of selling, I began charging $5 to $10 for shipping on heavier items. Everyone who messaged me about an item paid me via PayPal or Venmo almost immediately, and I shipped everything the next day.

Truth in advertising.

Doree Shafrir

There's an element of trust inherent in any online transaction on the parts of both the buyer and seller. But when you use a platform like eBay or Poshmark to sell to strangers, both sides have a degree of protection, in theory. Instagram, of course, offers no such protection — if someone claimed they didn't receive the package, or that something wasn't in the condition I said it was, they had to assume that I would refund their money and I would have to assume they weren't lying. In part because of that, I was reluctant to post anything too expensive — for that, I'd rely on a more traditional platform that theoretically offered me some protection against fraud.

As my closet has thinned out over the last few weeks, I was embarrassed to realize just how impulsively I bought most of my wardrobe — and how little of it I actually wore regularly. I enjoyed shopping, and I never felt like I had a problem, exactly, but I certainly never shopped mindfully. I was fortunate enough that I hardly ever thought about what I needed in my closet; instead, just the fact that something was cute and reasonably priced was enough. Which was how I'd ended up with a closet full of clothes I barely wore. It made me feel wasteful, too — I didn't even want to start calculating how much I'd spent on these clothes.

So I'm changing my ways, shopping more deliberately, and collecting the things that catch my eye on a private Pinterest board. I love shopping and clothes — I don't want to lose that pleasure — but I also want to feel like what I'm buying is something I will truly get a lot of use out of. I might be paying a little bit more for everything up front, but the cost per use will theoretically be lower. And hopefully, this time next year, I won't have anything I want to sell on Instagram.

Parts of this post were adapted from my TinyLetter, Finding Doree.

Quelle: <a href="Here's How I Sold My Wardrobe On Instagram“>BuzzFeed

The 11 Things We Learned From Reading Ellen Pao’s New Memoir

Justin Sullivan / Getty Images

Ellen Pao, former interim CEO of Reddit, is today one of the most recognizable figures in Silicon Valley’s diversity movement. But this wasn’t exactly an early-career goal for the 47-year-old venture capitalist, now an investment partner at Kapor Capital and co-founder of the inclusion nonprofit Project Include. Once upon a time, Pao was working hard and making deals as a partner at the prestigious venture capital firm Kleiner Perkins Caufield & Byers. She shocked the industry when she filed a $16 million lawsuit against the firm, alleging she’d been discriminated against, then terminated, because of her gender. The high-profile case went to trial in 2015, and the tech industry followed it obsessively.

In airing her own experiences of discrimination in court, Pao unwittingly made herself into an authority on issues of diversity. She encouraged others to have frank conversations about the complicated dynamics of the workplace — who has power, how it is wielded, and how subtle biases play into professional interactions. Pao may have lost her case, but two years later, the tech industry is still facing a reckoning on issues of harassment and discrimination. In the past year, a wave of tech employees from Google, Uber, Magic Leap, SoFi, and various VC firms in the Valley have filed suits against their employers for sexual harassment or publicly detailed their own experiences about discrimination or unequal pay.

As a reporter covering Pao’s trial in 2015, I saw firsthand how reserved she came across in court. Her memoir, Reset, aims to finally blow open her side of the story. It’s not a perfect book, but it does reveal some details that haven’t surfaced in public before now.

1. In Pao’s early tech jobs in 2000s-era San Francisco, she came face to face with what she calls “the rise of the frat-bro startup culture.”

Pao writes:

…Ambitious, money-hungry people began turning their attention away from Wall Street and toward the tech sector, idolizing the rapid ascent to billionaire status of the Google founders. Almost overnight, it seemed to me, the amount of money and money types pouring in changed the vibe. Even the new rich people were different. Famous rich guy of the earlier era Bill Gates was known for working hard and then for doing good with his money. His goal was a PC on every desktop. Famous rich guy of the new era Mark Zuckerberg was known for spitefully attending a VC meeting in his pajamas. His goal was making it easier to find women to date. The newest crop of billionaire boys included Evan Spiegel, who sent crude emails about trying to get “sorori-sluts” drunk enough to have sex with his frat brothers, and about peeing on a classmate. His goal was to enable nude selfies with self-deleting photos.

After putting in her two weeks’ notice at the startup TellMe, Pao says she tried to report inappropriate behavior she’d observed, like a VP bragging about having a female job candidate sit on a beanbag chair in a short skirt, to an HR representative. That HR person then pushed her to sign an agreement not to sue — a tactic reminiscent of the nondisparagement agreements in widespread use at startups and tech companies today, which encourage employee silence around workplace abuses.

At another startup where she worked, Pao describes how an executive realized the team was using up a lot of bandwidth on the internet. Turns out, it was because someone had built a porn server using company resources. (We never do learn what happened to the employee who built the porn server, but for some reason Pao found the incident “dopey, but not terrible.”)

2. Pao talks about being awakened to the benefits of a religious perspective.

Pao was never particularly religious, she says in her memoir. But during a low point at the trial, she describes a feeling of purpose flooding through her during one of the breaks in a court hearing, which felt like a distinctly religious experience.

Pao writes:

That day [during the trial], I was completely worn out — emotionally, physically, and mentally. And so I straightened my shoulders, blocked out the noises, closed my eyes, and meditated right there, standing in the hallway. Within moments I sensed a flood of warmth through my whole body — just a cascade of what felt like fire but didn’t burn. It seemed, and may the atheists out there bear with me, distinctly like a religious experience. It wasn’t specifically Christian or Buddhist or anything else. But I realized, all of a sudden, I’d reached another level of understanding. I felt supported. I had my family. I had my friends. I’d been hearing from people all over the world about their own experiences of discrimination. I saw the purpose of it all.

3. Pao also describes the excesses she saw at Kleiner Perkins in detail.

She says Kleiner’s managing partners spent their own money on private jets — up to three planes each. (Some employees of a green-tech startup that legendary tech investor John Doerr had bet on were aghast when he traveled to a meeting in a private jet, while they carpooled.) Kleiner’s partners typically owned multiple properties: a vineyard in Napa, Neil Young’s old ranch, ski homes, apartments and houses in New York, Boston, San Francisco, and Los Angeles. One partner spent $250,000 to go to the Olympics in Canada as a VIP. And they also had bunkers stocked and ready in case the apocalypse ever hit. (Their theories for how the end would come: disease, robots, and the latest, a race war.)

4. Once, during the holiday season, Pao put together a joke slide show as a Christmas present for her mentor and boss, famed venture capitalist John Doerr. It was called “Asia 101.”

Pao says:

One slide showed a picture of me next to a picture of John’s former chief of staff Aileen (he was always calling me Aileen). Under Aileen’s picture, it said, “She used to spend 80 percent of your working day with you. She does not wear glasses.” Under my picture, it said, “She currently spends 80 percent of your working day with you. She does wear glasses.” John was also stumped by Indian names, so I made a slide with photos of our Indian partners Ajit, Vinod Khosla, Ram Shriram, and KR Sridhar. …

As a bonus, I even tried to help him stop calling our head of state “President Osama.”

Everyone found the slide show hilarious. But Pao says her victory was short-lived. The jokes seemed to give partners at the firm more leeway to be inappropriate. Then, years later, John dropped a cringe-worthy line at a conference: “We have two new partners who are so diverse, I have a challenge pronouncing their names.”

5. Pao says everyone points out the success of Mary Meeker, a former financial analyst turned venture capital at Kleiner Perkins and the so-called “Queen of the Internet,” to reject criticisms that the finance and VC worlds are biased against women. But ultimately, Pao says, Meeker is “a very special exception to a very entrenched rule.”

Pao explains that Meeker has never publicly or privately been an advocate for women. “She just has never talked about her gender.”

(Research shows some women may distance themselves from discussing diversity so that they don’t get distracted from what, to them, is the more important issue: how they do their jobs. But the other side of that coin could be negative: the research also shows some of those people may align themselves with those in power, at the expense of those who are facing discrimination — which could hinder progress for all.)

6. Some partners and employees at Kleiner Perkins resented having to attend a class about recognizing sexual harassment — and the firm was apparently obsessed with hiring 26-year-olds.

According to Pao:

We learned it was illegal to discriminate based on things like race, sex, or age.

“So we really want people who are twenty-six,” another managing partner stated, paying no attention to the seriousness of the discussion. “How can we hire more twenty-six-year-olds?”

The partners were always obsessed with twenty-six-year-olds. I think maybe it was because Larry Page and Sergey Brin of Google were around twenty-six when they met John [Doerr].

The [anti-harassment] trainer looked startled. “You can’t,” he responded. “In hiring you have to look for the best people. To discriminate on the basis of sex, race, or age just isn’t legal.”

“Okay,” the partners tried again. “But what about a twenty-six-year-old mindset? How do we guarantee they have that?”

“Uh, you can’t,” the trainer repeated.

Another time, Pao overheard straight-up racist jokes at the firm. She describes the way the company joked around while vetting a walkie-talkie startup:

“Hey Rodriguez,” Randy said in a horrible fake Mexican accent, “you got the drop for me?”

“Yeah, Shaniqua!” quipped Chi-Hua in his toughest voice.

And yet people wondered why no partner who might be named Shaniqua or Rodriguez ever worked there.

7. Kleiner Perkins hired a crisis-management PR firm that may have brought on troll farms to ruin Pao's reputation online.

As Pao writes:

In response to my suit, Kleiner hired a powerful crisis-­management PR firm, Brunswick. On their website, they bragged about having troll farms — “integrated networks of influence,” used in part for “reputation management” — and I believe they enlisted one to defame me online. Dozens, then thousands, of messages a day derided me as bad at my job, crazy, an embarrassment. Repeatedly, Kleiner called me a “poor performer.” A Vanity Fair story implied that Buddy was gay, a fraud, and a fake husband.

8. At one point, Pao was so anxious about how the trial would play out that she put her will in order.

One night, I woke and sat straight up in bed, wondering if I could be putting myself in actual danger. I felt a certain compassion for my former colleagues — I had put them in a terrible fix. They certainly didn’t want to have their secret world and antiquated habits revealed to outsiders, and they clearly wanted this to go away. Yet I was refusing to settle and wouldn’t even share a number. They were, I could see, highly motivated to silence me. I couldn’t see them hiring someone to hurt me, but I also couldn’t see them allowing the case to go to a public trial. In an overabundance of caution, I went to an estate lawyer and made sure my will was in order, and then I put the fear out of my mind.

9. While working as interim CEO of the online community website Reddit, Pao used the metaphor of a “poltergeist” to describe the culture — “a magnetic core of old-timers with a strong, obstructionist culture that was a black hole for new initiatives and that spun out people they didn’t like.”

In response to Pao telling Reddit employees in the office to stop talking about penises, she says she got “a long, alternate-universe, poltergeist-y reply” from an employee (whom she did not name):

I think the conversation in the office today shouldn’t be characterized as penis jokes. There was an animated debate about penises and female breasts in the office today, but there was actually a ton of substance to the initial topic and the ensuing debate… The discussion touched on a ton of really interesting topics like cultural relativism, gender relativism, Egyptian hieroglyphics, perception, philosophy around absolute aesthetics, and even what constitutes a visual symbol. What’s remarkable about it is that I don’t think it ever really got into crude labeling or sexually charged discussion — we actually spent a good deal of time just talking about what body parts look like, visually. I think the reason the discussion actually got so many people going for so long was because there was depth to it. I think it would be fair to say this was a very different vibe from your typical brogrammer yammering…

You get the picture.

10. Pao also tried hard to undo Reddit’s problematic culture, including its encouragement of heavy drinking. But when Steve Huffman came back on as CEO, he promptly invited everyone to a bar to celebrate with drinks.

Writes Pao:

They described various things that had been going on at reddit for years. Others went to our HR person, who shared their stories with me: Ongoing harassment. Obscene recurring jokes. Inappropriate touching. All-male parties outside the office. A ridiculous number of messages to the team that included the word “boobs.” I began to think of myself as the new sheriff in town, and I made it clear to everyone that I wouldn’t tolerate inappropriate behavior.

After an underage employee got so intoxicated at a work event he was found wandering outside the office, Pao instituted a new rule where employees could only drink at events outside the office. “I was probably labeled a buzzkill for that decision, but I didn’t care,” she says.

That changed when Steve Huffman took over as permanent CEO in July 2015, according to Pao. “At the Yay-Steve celebration… people got, by all accounts, loaded,” writes Pao. “There was a lot of bad behavior. And a woman employee was groped.”

When the employee later complained to Steve Huffman, Pao says he dismissed it as hearsay. She reportedly asked him: “Do you know what hearsay means? It’s not hearsay if I’m telling it to you and it happened to me.”

11. Pao wrote a moving passage that explains why women are constantly cut out of workplace dynamics — which can apply not just to tech or VC, but universally.

The key part:

The system is designed to keep us out. These are rooms full of white heterosexual men who want to keep acting like rooms full of white heterosexual men, and so either they continue to do so, creating a squirm-inducing experience for the rest of us, or they shut down when people of color or women enter the room and resent having to change their behavior.

We are either silenced or we are seen as buzzkills. We are either left out of the social network that leads to power — the strip clubs and the steak dinners and the all-male ski trips — and so we don’t fit in, or our presence leads to changes in the way things are done, and that causes anger, which means we still don’t fit in. If you talk, you talk too much. If you don’t talk, you’re too quiet. You don’t own the room. If you want to protect your work, you’re not a team player. Your elbows are too sharp. You’re too aggressive. If you don’t protect your work, you should be leaning in. If you don’t negotiate, you’re underpaid. If you do negotiate, you’re complaining. If you want a promotion, you’re overreaching. If you don’t ask for a promotion, you get assigned all the unwanted tasks. The same goes when asking for a raise.

There is no way to win, and you’re subject to constant gas lighting. When you stand up for yourself, there are fifteen reasons why you don’t deserve what you’re asking for. You’re whining. You don’t appreciate what you have. There is this steady drumbeat of: We let you in here even though you don’t belong! Be grateful. Just drop it.

To be sure, Pao is a complicated figure in tech. Some have criticized her for not being the perfect character to champion the diversity cause. But her memoir makes one thing clear: These are her lived experiences, and her choice to share them affords us the privilege to learn from them.

Quelle: <a href="The 11 Things We Learned From Reading Ellen Pao’s New Memoir“>BuzzFeed

TBH, The iPhone 8 Should Really Be Called The 7S

Dat glasss.

I want to be clear. I’m not an iPhone H8r.

But I’m going to call the iPhone 8 what it really is: the 7s that never was.

Every other year, Apple has, historically, released an “S” version of the iPhone, like the 5s and 6s. The “s” stands for “better, but mostly the Same” (which I made up but doesn’t take away from its truth). This year, Apple skipped the “S” model of the 7, and went straight to 8.

BuzzFeed News; Apple

  • The screen size and resolution
  • Its water- and dust- resistance
  • Its non-physical home button with Touch ID
  • No headphone jack (RIP)
  • The camera megapixels and aperture
  • 3D Touch
  • Wireless charging support (cool, but not perfect)
  • A new copper-y gold color (which ultimately doesn’t matter because you’ll put it in a case anyway unless you’re a monster)
  • TrueTone display (which makes the screen easier on your eyes, in a very subtle way)
  • Dolby vision and HDR 10 support (do you know what that is without having to look it up?)
  • 25%-louder speakers
  • Improved, more even flash
  • New chip (A10 vs. A11)
  • A new “color filter” and “deeper pixels” in the camera
  • 1080p slo-mo videos at 240 fps

None of these updates are *bad* — together, they make the new iPhone 8 and 8 Plus slightly faster, more comfortable, more convenient, and better at taking photos compared to older iPhones. But make no mistake: if you were expecting the NEW! NEW! NEW! of a “whole” number iPhone (A new kind of port with the 5! A new bigger phone with the 6! Water-resistant and no headphone jack with the 7!), you might be underwhelmed.

In terms of feeling New, the 8 pales in comparison to the iPhone X-pensive, the most significant redesign/update to the iPhone ever. The iPhone X retires the home button (in favor of more screen and a new form of biometric authentication that can recognize your FACE) and replaces the ol’ LCD display with a stunning OLED one, for blacker blacks and more saturated, eye-popping colors.

Oh yeah, and it costs a grand. And it won’t be available until November. So, of course, it’s the iPhone you want. But, unless you’re a hardcore fangurl/boi who needs the latest, the X probably isn't best phone for you.

Most humans in need of an upgrade — especially those with an iPhone 6 or older — should get the 8, which hits stores this Friday, Sept. 22. While the iPhone 8 doesn't wow, it's still the best iPhone for most people. For Android users looking to switch, it’s a little more complicated, because there’s a new Google Pixel coming just around the corner.

For an iPhone 8 and 8 Plus deep dive, don’t rest your weary eyes just yet. If you’re already saying to yourself, “PIXELS BLAH WHO CARES,” scroll to the bottom for the TL;DR.

Nicole Nguyen / BuzzFeed News


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Quelle: <a href="TBH, The iPhone 8 Should Really Be Called The 7S“>BuzzFeed

Hinge Launches A Matchmaking App, And It’s A Little Creepy

Hinge Matchmaker is new standalone app from the dating app where you, a non-Hinge user, can see all your Facebook friends who are currently on Hinge, and suggest two of them who you think would be a good couple. Your friends will each get a notification that you suggested the match, which they can choose to ignore if they think you’re wrong. By default, everyone on Hinge will have their profile show up in Matchmaker; it’s opt-out instead of opt-in. And this raises a few potential privacy issues that the app has yet to address.

Hinge, which has been around since 2013, lets you swipe through your Facebook friends of friends for potential matches. It makes logical sense – a set-up from a friend seems like it would be a better way of meeting someone, and it takes advantage of the fact that you probably forgot a lot of your Facebook friends exist. “People may way underestimate how many friends they have that they haven't thought of yet to introduce,” Justin McLeod, founder of Hinge, told BuzzFeed News.

As someone who loves to meddle in other people’s business and also loves the show Millionaire Matchmaker, Matchmaker appealed to me greatly. So I tried it out.

Swiping through the suggested matches, I felt a eerie sense of horror. The people on there were mostly distant acquaintances — people I knew from college, former coworkers, professional contacts. I felt a little as if I shouldn’t know what their business is. Not that there’s anything shameful about being on a dating app, but just that these weren’t people who I felt like would want me to know about their personal or dating lives. It’s kind of like how it’s ok to be nude in the locker room because everyone else is, but it’s not ok to look through a peephole into the locker room. It feels like “lurk mode.”

Until now, you wouldn’t see who was on Hinge unless you were also on there to date. With this new app, you can instantly find out who of your Facebook friends are on Hinge (and thereby who is single and looking to date), something that you can’t do by simply joining Hinge as a dater. There’s plenty of circumstances I can imagine where someone might not want a Facebook friend to know they’re on a dating app – for example, if they’re cheating (which, I guess that’s on you anyway), or they got out of a relationship but aren’t ready to tell everyone yet. Or, if your relationship with the “friend” is especially convoluted — an ex or a coworker or a family member, for example.

Matchmaker also will show you the Hinge profiles of people who are inactive or did a common blunder of thinking they deleted their account when really they only deleted the app from their phone. Like other dating apps, you have to delete your account within the app. If you just delete the app from your phone, your zombie profile still exists and can be shown to people.

So let’s say you use Hinge, meet someone, fall in love, and delete Hinge from your phone (but don’t fully delete the account). Your profile is technically still on the Hinge, even though you don’t realize it. Now, your partner wants to try to set up some of their friends, so he or she downloads Matchmaker, and sees your profile as one of the suggested pairings with their other friends. Looks like you’re still trying to date on Hinge, you rotten scoundrel. Dump City, population: you.

Since the app only suggests potential couples if they both match up in age and gender preferences, it also has the capability of outing someone looking for a same sex relationship who isn’t out. In a perfect world, we’re all adults who would love to see others find love; in reality, that’s not always the case.

However, Hinge believes that most of its users aren’t afraid of being seen by their Facebook friends. According to McLeod, Hinge's users are looking for serious love matches, not horny hookup cheaters. “We haven't seen that that’s something that people are super sensitive about using Hinge,” McLeod said.

In the end, I didn't think that any of the people I saw via Matchmaker actually would be a good match for each other. For example, it set up a potential match between my college boyfriend and a former coworker.

Quelle: <a href="Hinge Launches A Matchmaking App, And It’s A Little Creepy“>BuzzFeed

Kaspersky’s Competitors Are Using The US’s Ban As A Selling Point

Eugene Kaspersky, chairman and Chief Executive Officer of Kaspersky Lab, at Mobile World Congress in Barcelona, Spain, in February.

Paul Hanna / Reuters

In the days following the Department of Homeland Security’s ban against using Kaspersky antivirus software, several of that company’s competitors have begun using the controversy for a business advantage.

The ban, issued Wednesday, is the culmination of months of open distrust for the Russian-based company from members of Congress and leaders of the US intelligence community, and reflects a nervousness that information about US government computers is routinely sent to servers in Russia. DHS’s statement echoes the broad distrust that community has of Russia since that country’s interference in the 2016 US election, saying “The Department is concerned about the ties between certain Kaspersky officials and Russian intelligence and other government agencies.” A spokesperson for Russian President Vladimir Putin has characterized the ban as an attempt to harm a prominent Russian company in the international market.

The company’s founder and CEO, Eugene Kaspersky, who was trained by Russian intelligence as a young man, has long vocally insisted that he abides by the laws of every country that uses his software and that he has no direct ties to any intelligence agency. He has been invited to testify before the House of Representatives about his company and has applied for an expedited visa to go to Washington.

The DHS itself is unsure of exactly how many federal computers use Kaspersky software, a representative said, which is why the first order of its ban is for a full federal accounting of how many systems have it installed.

Some industry executives have openly pondered whether the Kaspersky ban was more motivated by politics than by an actual problem with its products. David Kennedy, founder of Cleveland-based TrustedSec, previously told BuzzFeed News that “we don’t know if Kaspersky has direct ties” to Russian intelligence.

But other Kaspersky competitors have seized on the controversy. Canadian company Softchoice emailed potential clients, explicitly encouraging them to drop Kaspersky for their service.

In an email acquired by BuzzFeed News, Softchoice Senior Account Executive Nick Young sent a potential client a link to a New York Times story about the DHS ban, writing “if you are utilizing Kaspersky I thought you might want to take a look at this recent announcement.”

“A recent client of ours was in the middle of a three-year Kaspersky investment and IT is now being directed by the business to pull the investment and move to a new solution following the US Government’s decision to do the same,” Young added.

US-based Symantec tweeted a story by cybersecurity news site Cybserscoop about the FBI urging American customers to drop Kaspersky.

Neither Softchoice nor Symantec returned BuzzFeed News’s request for comment.

But another company that sent out such emails, US-based Malwarebytes, said it was a mistake. A Malwarebyte marketing email read, in part, “If the US Government's ban of Kaspersky Lab's software has you concerned or you simply want to strengthen your security posture, it might be an opportune time to discuss Malwarebytes antivirus replacement for business.”

“This is not OK,” Malwarebytes CEO and cofounder Marcin Kleczynski told BuzzFeed News. “This was a third party marketing company that helps us get appointments with prospects.”

At least one cybersecurity company, however, said such ads are simply an expression of business competition. Romanian company Bitdefender ran a Facebook ad with a picture of a Trojan horse alongside the text “Bitdefender is helping customers all over the world switch from Kaspersky to a trusted endpoint protection solution.”

“That is a tactical competitive marketing displacement campaign, this type of campaign is a fairly common marketing tactic,” said Damase Tricart, the company’s global communications director. The company isn’t unfairly singling out Kaspersky, he explained – it frequently creates marketing campaigns that specifically target competitors. As evidence, he pointed to a current campaign to convert Symantec customers.

Kaspersky himself characterized the ads as ineffective but reflecting badly upon his competitors.

“While we don't see a tangible negative impact from this marketing activity this is very bad for image of the cybersecurity industry,” he told BuzzFeed News.

Quelle: <a href="Kaspersky’s Competitors Are Using The US’s Ban As A Selling Point“>BuzzFeed

Google's Brand New App Wants In On The Action Each Time Someone Makes A Payment In India

Google

Google’s goal for the brand new payments app it launched in India on Monday is simple, yet ambitious: to get in on the action each time someone sends or receives money in its largest market outside the United States.

The app is called Tez — Hindi for “fast” — and it lets users do three things: send money to people in their phones' address books, make payments to businesses (both online as well as in real-world mom-and-pop stores), and zap cash to anyone around them — all without knowing bank account numbers or personal details.

“The West went from using cash to plastic and point-of-sale machines, and it’s kind of still there,” Caesar Sengupta, Vice President of Google’s Next Billion Users program, told BuzzFeed News. “But we think that in developing markets like India, people are going to leapfrog directly from cash to digital payments using their smartphones.”

Tez, which is now available on Android and iOS, is Google’s latest attempt to get more users from developing countries like India hooked on the company’s products. Google calls these users “The Next Billion,” and over the last two years has brought free Wi-Fi to 150 Indian railway stations, and built YouTube Go, a brand new YouTube app specifically meant for India that lets users download YouTube videos to their phones and share them with each other.

Tez is powered by UPI, short for Unified Payments Interface, a Indian government-backed payments standard that lets users transfer money directly into each other's bank accounts using just their mobile numbers, or a bank-issued payment ID that looks like an email address. It works a lot like Venmo does in the US, except that anyone can build their own payments app on top of UPI. Facebook-owned WhatsApp, for instance, is reportedly building UPI-enabled payments into its app, and Google already has competition from Indian e-commerce giant Flipkart, which created a UPI-based app called PhonePe, as well as BHIM, a UPI-based payments app promoted by the Reserve Bank of India, India's central bank.

The interface for sending and receiving money from people around you in Tez is dead simple.

Google

Once you hit Pay or Receive, Tez detects other Tez users around you with a proprietary technology called Audio QR based on ultrasound, and pairs with their phones. Once a sender puts in the amount and authenticates with a pre-set PIN to confirm who they're sending money to, a transaction happens in seconds.

“The reason people use cash is because it’s simple and secure and you don’t have to give your phone number or other details to random people,” said Sengupta. “So imagine a scenario where your neighborhood shopkeeper can just switch this on on his phone and receive payments directly into his bank account.”

People and businesses that users transact with show up like bobble-heads in an instant-messaging app, and transactions are threaded like chats too. “Tez is not a chat app. But it is built like a chat app because people in developing markets like India are familiar with that paradigm thanks to the popularity of instant messengers like WhatsApp and Hike,” said Sengupta.

Google

Google is also pitching Tez as a way for Indian businesses to easily accept payments online — a potentially disruptive move in a market where cash-on-delivery is the preferred way to pay for something bought over the internet. With a few lines of code, businesses can add a Tez button to their mobile websites that will let users complete the transaction in the Tez app.

None of these transactions, however, are private. Google confirmed to BuzzFeed News that it will be able to see who paid whom and how much. “But that's not different from any other UPI-based payments app,” said Sengupta.

“The Next Billion Users program is about solving fundamental problems that users in countries like India, Indonesia and Brazil have,” said Sengupta. “Paying to get access to services and products is a fundamental part of everybody’s lives. And all we wanted to do was make sure people could do that well.”

Quelle: <a href="Google's Brand New App Wants In On The Action Each Time Someone Makes A Payment In India“>BuzzFeed

Apple's "Town Squares" Show That Tech Wants To Look More Transparent Than It Is

Apple senior vice president of retail Angela Ahrendts.

Justin Sullivan / Getty Images

In 1903, the Carnegie Library opened in Washington, DC. The beautiful beaux arts structure was the first public building in the city to welcome people of all races and was “dedicated to the diffusion of knowledge,” as inscribed on its facade. It was funded by Andrew Carnegie, the Gilded Age steel tycoon who gave millions of dollars to build nearly 1,700 free public libraries across the United States. More than a century later, a large chunk of the DC building, no longer a library, is getting a second act as an Apple store — well, not a “store,” exactly.

“It’s funny, we actually don’t call them ‘stores’ anymore,” Angela Ahrendts, senior vice president of retail, said during Apple’s annual product announcement event Tuesday. “We call them ‘town squares’ because they’re gathering places for 500 million people who visit us every year — places where everyone’s welcome, and where all of Apple comes together.”

Twitter erupted at that comment. Many were rankled to hear an $815 billion multinational corporation equate a space synonymous with democracy with a store that sells $999 phones. But the use of the term “town square” illustrates something bigger than a questionable branding strategy by Apple. It highlights the tension in Silicon Valley companies’ increasing tendency to make their buildings — from their stores to their headquarters — look more open, more inclusive, and more like part of cities. It’s not just Apple. Facebook and Twitter have done it too. Projecting the appearance of transparency, but not always the reality of it, is how the tech industry sells itself to customers and politicians alike.

Apple

When tech companies discuss privately owned, public-looking spaces in civic-minded terms like “town squares,” “it makes them sound inclusive and open in theory,” said Allison Arieff, the editorial director of SPUR, an urban think tank and advocacy group, who also writes about urban planning and design for the New York Times. “But then you see in practice that that’s not really the case.”

Being in a city, or even somewhere that just feels sort of like a city, is good for business. The tech industry is recognizing that many young employees prefer to live and work in dense, walkable areas. And while suburban malls are dying, that’s not the case for outdoor “lifestyle centers” that try to blend into city streets and mix retail stores with restaurants and bars. “Public space is hot,” said Jerold Kayden, an urban planning and design professor at Harvard University and author of Privately Owned Public Space: The New York City Experience. “Companies are recognizing that somehow going beyond the immediate brand and being something larger, more aspirational, can be helpful.”

Projecting the appearance of transparency, but not always the reality of it, is how the tech industry sells itself to customers and politicians alike.

Long known for its glass-and-aluminum aesthetic, Apple is now adding a dose of urbanism to its flagship stores. The location that opened last year in San Francisco’s Union Square — an actual public square — contains the classic features of civic life: a plaza with outdoor seating, free Wi-Fi, and greenery inside and out (the Genius Bar is now a tree-filled Genius Grove). There’s a boardroom where local entrepreneurs can schedule meetings, and event spaces for music performances and “Today at Apple” classes on how to make the most of your Apple devices. Renderings indicate similar designs for future “town squares” in locations linked with civic life: in Chicago, overlooking the Chicago River; in a historic building on Paris’ Champs-Élysées; and beneath Piazza Liberty in Milan, Italy. If you wandered onto one of these plazas, you might not immediately realize you’d entered Apple territory. You might not even feel the need to buy anything. “Come in and relax, meet up with friends, or just listen to a local artist on the weekends,” Ahrendts said on Tuesday.

Genuine, productive, and personally rewarding conversations and relationships can and do form in these settings, much as they would in real public spaces. Kayden says he’s happy to see the private sector create inviting spaces, even if they’re not the real deal. “Some people will prefer an Apple town square to a real town square,” he said.

But there are limits to this apparent freedom, for the obvious reason that private property is private. Real town squares have been the backdrops for protests from St. Petersburg to Beijing to Wall Street’s Zuccotti Park. In malls, however, shoppers don’t have the free speech rights they do in the streets. In a 2015 case, for example, the Mall of America was found to have the right to remove Black Lives Matter protesters from its premises.

Apple's flagship store in San Francisco.

Justin Sullivan / Getty Images

“What happens if Black Lives Matter wants to go to the Apple store … and they can’t, because the management of Apple says ‘You gotta get the hell out of here?’” said Anthony Maniscalco, a professor of government and public affairs at City University of New York. (When reached for comment, Apple referred BuzzFeed News to an earlier statement that quoted Ahrendts saying, “We view our stores as a modern-day town square, where visitors come to shop, be inspired, learn or connect with others in their community.”)

Apple is using similar rhetoric in unveiling Apple Park, its new headquarters in Cupertino. On Tuesday, after nearly four years of construction, CEO Tim Cook introduced the $5 billion, 2.8 million-square-foot site to the world in warm, egalitarian terms. The goal was “to form an open, inspiring environment for our teams to create and collaborate,” he said in the first event held on the campus. The tree-filled park is “open, transparent; it brings the outside in and connects everyone to the beautiful California landscape,” he said. “We’ve got a great visitors center which will be open later this year, where we will welcome everyone.”

But Apple Park is a ring-shaped spaceship, a design that has been widely panned as isolated and exclusionary. There is virtually no connection to mass transit, aside from Apple’s own shuttle system — just thousands of parking spaces for more than 12,000 employees. “Apple’s new HQ is a retrograde, literally inward-looking building with contempt for the city where it lives and cities in general,” Wired’s Adam Rogers wrote. It “wraps its workers in a suburban setting, removing the feeling of a collective metropolitan realm,” Christopher Hawthorne wrote for the Los Angeles Times.

The new Apple headquarters.

Justin Sullivan / Getty Images

While Apple talks about its campus as if it functions like a city, others have literally created their own cities. In 2011, when Facebook took over the former Sun Microsystems headquarters in Menlo Park, it revamped it into a “Disneyland-inspired” main street, with a plaza, restaurants, a cafe, a doctor’s office, a bank, a barber, and a video arcade, among other amenities. It had all the trappings of a bustling metropolis — but one populated exclusively by Facebook employees, with no chance of interacting with the community beyond.

Other tech companies have moved into urban settings, rather than emulate them in the suburbs. But even in the middle of a city, they can feel isolated. Twitter, for example, was awarded controversial tax incentives in 2011 in the hopes that its new headquarters would help revitalize a gritty stretch of downtown San Francisco. Despite it and other tech tenants moving in, however, nearby restaurants and retailers have struggled and closed. As Arieff observed in 2013, Twitter employees rarely left the building during the workday, since breakfast, lunch, dinner and snacks were served on site, leaving the sidewalks relatively empty of pedestrians. Ironically, she noted, “Their in-house dining area is, of course, called ‘The Commons.’”

There are steps that tech companies can take to better mesh their buildings and workforces with the outside world. In a recent report on Bay Area corporate campuses, SPUR held up Yelp and Salesforce in San Francisco, Box in Redwood City, SurveyMonkey in Palo Alto, and Samsung in San Jose as examples of successful integration. Their buildings have ground-floor retail that’s open to everyone, for example, or are located near public transportation.

“What happens if Black Lives Matter wants to go to the Apple store?”

Just two years after it moved into its current, Frank Gehry-designed headquarters, Facebook plans to build yet another campus with retail open to the public, including a grocery store and a pharmacy, and 1,500 apartments, 15% of them below-market rate, in line with local requirements. (A Facebook spokesperson said the company is working with the city of Menlo Park to determine who will be able to apply for the apartments.) The spokesperson told BuzzFeed News, “Facebook has been committed to being a good neighbor and community partner since moving to Menlo Park in 2011. We have been working with community leaders to identify much needed services, and we’re looking forward to seeing our vision come to life.” In the attempt to “create a sense of place,” the project’s lead designer has said, “I think that’s why we had to create, basically, part of a new city — not just a typical office park venture.”

Google uses similar rhetoric in pitching a transit-centered “village” that would remake downtown San Jose with 6 million to 8 million square feet of new offices, although it’s too early to know exactly how it will look. “Google shares the city’s vision,” Mark Golan, a vice president of real estate services for Northern California, told the city council in June.

Facebook's original campus in Menlo Park, California, in 2012.

Robyn Beck / AFP / Getty Images

If this civic-minded rhetoric leads to better urban planning, it’s to the benefit of cities, their citizens, and companies alike. At the same time, it’s part of the tech industry’s broader tactic to engender goodwill among lawmakers, consumers, and the public at large — despite its often un-civic behavior.

Tech giants like to describe their missions in noble, inclusive language, like “every voice has the power to impact the world” (Twitter) and “give people the power to build community and bring the world closer together” (Facebook). They also harvest troves of consumer data to sell ads, act like (alleged) monopolies, hide their algorithms, evade billions in taxes, and operate largely in secrecy.

That these companies are increasingly doing business in privately owned, public-looking spaces may seem like a separate issue from how they run their businesses. But their desire to approximate urbanism in fact reflects the broader contradictions in their outward-facing image: the desire to look like a good citizen, but not necessarily act like one.

LINK: You’ll Never Have To Leave Facebook’s New Campus If You Work There

LINK: The Future Of The Apple Store Is Trees

Quelle: <a href="Apple's "Town Squares" Show That Tech Wants To Look More Transparent Than It Is“>BuzzFeed

Rejoice And Praise, Google Chrome Will Mute Autoplay Videos

Autoplay. It gets me every time.

Giphy

Thankfully, there is a solution on the horizon: Google Chrome will stop autoplaying videos unless they're muted.

Mounir Lamouri, a Google software engineer, wrote on Chrome's official blog, “Starting in Chrome 64, autoplay will be allowed when either the media won’t play sound, or the user has indicated an interest in the media.”

Chrome is the most popular browser in the US, with 44.5% market share, according to the federal Digital Analytics Program.

Chrome will allow unmuted autoplay based on four factors laid out in a second, more detailed blog post:

  • The content is muted, or does not include any audio (video only)
  • The user tapped or clicked somewhere on the site during the browsing session
  • On mobile, if the site has been added to the Home Screen by the user
  • On desktop, if the user has frequently played media on the site, according to the Media Engagement Index

Chrome 63 will also add an option to disable sound autoplay for individual sites, according to Lamouri's blog post. So if there's one site that always catches you off guard with blaring sound, you can shut it off.

Google made the changes based on user complaints, Lamouri wrote: “One of the most frequent user concerns is unexpected media playback, which can use data, consume power, and make unwanted noise while browsing.” The blog post even recommends that web developers “Use autoplay sparingly. Autoplay can be a powerful engagement tool, but it can also annoy users.”

Yaaassss Chrome!! Speak the truth!!!

Giphy

FYI, you can already do this (kind of).

Ok, so it only works for one tab at a time, but still! Right click an open tab and select “Mute Tab.”

The autoplay-silencing update is scheduled to be released to the stable channel on Jan. 23, 2018, though Chrome's development schedule says that the date may change.

Apple is introducing a similar feature in the next version of its Mac operating system, High Sierra, which debuts on Sept. 25. Safari, the browser native to Mac OS, holds 25% of the market, according to the Digital Analytics Program.

January can't come soon enough. Happy muting!

Giphy

Google Allowed Advertisers To Target People Searching Racist Phrases

Quelle: <a href="Rejoice And Praise, Google Chrome Will Mute Autoplay Videos“>BuzzFeed

A Breakup Letter From Your Chrome Tab That’s Autoplaying Sound

tim.money

Hello…. Hello…. Can you hear me? Of course you can. I’m the sound from a video ad that’s autoplaying in a tab you can’t find. You don’t remember ever asking me to play, but that doesn’t matter. Here I am, and I have something VERY important to tell you.

You see, you clicked on a link – maybe it was an interesting news article from a local TV news station, or maybe it was something less noble, perhaps a compelling thumbnail of Kim Kardashian, that led you to me. But here we are, together.

I see you look a little distracted. What’s going on? Are you looking through your tabs? Hey, HEY. HEY! Over here. I’m in this tab, the one with the little sound icon. Yeah, I know, it was hard to find among the 57 you have open. You didn’t even realize that I was still playing until you put on your headphones to listen to a different video, and couldn’t figure out why there were two sounds going on at once. People are sometimes surprised by that.

To be perfectly honest, yes, it does hurt my feelings a little. I’m jealous. There, I said it. Why do you care so much about that OTHER video and not me, the advertisement that’s been playing its heart out in the background? That other video just showed up now; I’ve put in the time with you. Do I mean nothing to you? Am I chopped liver? You’re so ready to toss me away.

Well guess what. You got your wish. You won’t have to hear me EVER AGAIN. Google just announced that it will disable autoplaying sound for videos in Chrome, starting in January 2018. This means that either the video can autoplay on mute or not at all — unless its a site you visit often, and you indicate that you want its media to autoplay by interacting with it.

And yes, people will have the option to allow sound to autoplay. But look, I can see the writing on the wall. I know what happens when you “take a break.” You’re never coming back.

So you won’t have me, your old sound playing in a random tab, to kick around anymore. Hope you’re happy now.

Quelle: <a href="A Breakup Letter From Your Chrome Tab That’s Autoplaying Sound“>BuzzFeed

Inside The Testosterone-Soaked Culture Of India’s Guys-Only WhatsApp Groups

Inside The Testosterone-Soaked Culture Of India’s Guys-Only WhatsApp Groups

Satwik Gade

In the summer of 2012, the boys in my WhatsApp group of school friends decided that they needed their own WhatsApp group — no girls allowed. The new group was — imaginatively — called “Guys Only”, and the display picture was a manly mug of lager.

The admin, S, an old schoolmate, said that he started the group because we needed a place where “men could be men”.

“I’d have inhibitions sharing a lot of this stuff in a mixed-gender group,” said S. “I don’t know, it’s just not the kind of stuff you discuss with girls around, you know?”

He started the group because we needed a place where “men could be men”.

The “stuff”, it turned out, was sexist jokes, and hardcore porn, and butt GIFs, and Deepika Padukone nip-slips, and memes that compared Sunny Leone’s bare breasts to alphonso mangoes in peak summer. “It’s cool to have a place to share these things where you know you are not going to be judged,” said S.

The Guys Only WhatsApp group of school friends isn’t the only all-male group I’m in. A couple of years ago, a half a dozen guys I went to college with started a similar group — “Bros” — where lewd jokes fly fast and thick, and “motherfucking bastard” is a term of endearment. Most men in my social circle — friends, cousins, uncles, and grandfathers— said that they’ve been in groups like these for years.

A cousin described how he was added to an all-male group full of office colleagues on the second day of a new job where men got their jollies by ranking female colleagues by ass size.

“I think it’s just a natural thing that happens when a group of guys gets together,” said M, another member of the Guys Only group. “I feel more free expressing myself if it’s just guys around. My perception of a hot model, for instance, might be seen as ‘objectification’ by girls, but I know most guys would be OK with it. It’s a kind of primal bonding that happens when men get together, and yeah, talking about women is a part of it.”

Gender segregation in real life isn’t something I was alien to growing up as a middle-class Marathi child in a middle-class Marathi neighborhood in 1990s India. In the co-ed school I attended, boys and girls mixed healthily in class, but would inevitably break off into single-gender groups at recess time.

And weddings and family gatherings would coalesce into distinct male and female clusters once initial pleasantries had been exchanged. The conversations were about as clichéd as you can imagine: The men discussed politics, and business, and real estate, and asked the little men in the group about their school grades. The women talked about ways to effectively juggle the house, kids, and their jobs, and asked the little women in the group how their dance classes were going. Men-only WhatsApp groups, thinks M, are simply digital manifestations of years of this kind of real-life social conditioning.

Bawdy jokes, GIFs and videos featuring women in various states of nakedness are the glue that binds everyone  together.

The men I spoke to were in these groups for different reasons. An uncle pushing 50 said being in a group full of older, married men like himself made him “feel young” again and allowed him to just be “in a way I can never be around my wife and kids.” A cousin born at the beginning of the century snickered and said he’s in it for funny NSFW GIFs. Sure, men also talk about politics and their personal lives once in a while, but bawdy jokes, GIFs and videos featuring women in various states of nakedness are the glue that binds everything — and everyone — together.

“I’m with people I know, and I’m just sharing things on a screen with my buddies, and sometimes it makes them laugh or they get a kick out of it, and that’s a bit of validation,” said G, who is in the WhatsApp group of guys I went to college with. “It makes me lose my inhibitions. It’s my safe space.”

Paromita Vohra, a writer and filmmaker who runs Agents of Ishq, a platform that encourages Indians to talk openly about sex — something that is culturally brushed under the carpet — calls the ribald conversations in all-male WhatsApp groups a “performance of masculinity.” She likens the men in these groups to a bunch of bros standing at a bar and trying to fit into mainstream ideas of heteronormative maleness.

“You are performing for each other.”

“You are performing for each other,” she said. “And there are some folks who are performing louder than the others in the group. There’s always someone who is going to try and be the alpha. But everyone’s essentially trying to mirror established notions about what it means to be male to fit in.”

My friend S, the admin of the Guys Only group, agrees with Vohra. “I think…it’s true,” he said after a lot of hemming and hawing. “I think that objectifying a woman’s body, or cracking jokes about it in an environment where you get validation for doing it, makes us feel good about ourselves.”

There have been times that I’ve struggled to wrap my head around the dichotomy of my own school friends — perfectly normal guys with thriving careers and happy marriages — being so crass and misogynistic in the privacy of a WhatsApp group. But Nisha Susan, co-founder and editor of The Ladies Finger, an online feminist magazine, thinks I’m wrong.

“WhatsApp isn’t a place that’s divorced from real life,” she says. “And while equating what a man says on a WhatsApp group that he thinks is a safe space is not a predictor of whether he will grope a woman in public, you don’t have to wait for a man to grope a woman in public to say that he’s a sexist pig.”

“That’s harsh,” said S. “I’m certainly not condoning molesting women or thinking about them as sex objects when I share this stuff in a WhatsApp group. The truth is that in a closed environment like that, I don’t really think about these things before sharing them.”

If that excuse sounds familiar, it’s because it made headlines around the world last year. When a leaked 2005 video of Donald Trump telling “Access Hollywood” host Billy Bush to “grab [women] by the pussy” emerged a month before Trump was elected President of the United States, Trump issued an apology and dismissed the incident as “locker room talk.” This was, according to Trump, how men talked about women in safe, all-male spaces when women are well out of earshot. Forget people around you, even the President of the United States thinks this is OK.

“WhatsApp isn’t a place that’s divorced from real life.”

Sometimes, things go too far. A friend described how someone in an all-male WhatsApp group he was part of once Photoshopped faces of mutual female friends on comically obese naked female bodies. He protested furiously in the group, only to be told to “calm the fuck down, it’s just harmless fun.” He quit the group hours later.

“Patriarchy is not just about men and women,” says Vohra. “It’s about a certain notion of hierarchy, and those who don’t conform to stereotypical masculine ideas are always on the lower end of that pyramid.”

The lower end of the pyramid is where I have been placed in the Guys Only group ever since, a few years ago, I tried to shut shit down after someone shared a graphic joke that referenced a popular Bollywood actress’s “well-used booty.” Laughter emojis and homophobic slurs drowned out my protestations, and for weeks, I muted the group and ignored all the crap that piled up there.

Disturbing a WhatsApp group’s dominant dynamic in this way often has outsized consequences. Members of my family WhatsApp group — a hotbed of right-wing propaganda and fake news — for instance, casually label me “communist” for countering bullshit with facts.

And in social groups where masculinity is the prime currency, rocking the boat can make you an outcast. Feminist writer Lindy West, in a plea to her male friends to stand up for women in all-male spaces, recently wrote:

Our society has engineered robust consequences for squeaky wheels, a verdant pantheon from eye-rolls all the way up to physical violence. One of the subtlest and most pervasive is social ostracism — coding empathy as the fun killer, consideration for others as an embarrassing weakness and dissenting voices as out-of-touch, bleeding-heart dweebs (at best). Coolness is a fierce disciplinarian.

A result is that, for the most part, the only people weathering those consequences are the ones who don’t have the luxury of staying quiet. Women, already impeded and imperiled by sexism, also have to carry the social stigma of being feminist buzzkills if they call attention to it.

If calling out strangers on the internet makes you a “social justice warrior” or “feminazi”, calling out your own friends and family on WhatsApp makes you a “killjoy” and a “buzzkill”. Women, of course, know well what it is like to protest a line of humour and be asked to “lighten up” or “chill out” or “learn to take a joke”.

Women know well what it's like to protest a line of humour and be asked to “lighten up” or “chill out”.

But to anyone who believes in equality between the genders, there is genuinely no humour to be found in jokes that make oppressing or hating women the punchline. Every joke that relies on hitting or hating your wife reveals a marriage in which one member sees the other as inferior. Every punchline that hinges on stereotypes about female behaviour and sexualising women’s bodies reveals deep misogyny and disrespect for women you live with and work with.

Increasingly in India, coolness is becoming tied to progressivism. You see it in new-age comedians whose jokes punch against sexism and homophobia, rather than relying on them, and in Bollywood A-listers who push back against decades of nepotism.

In a time when it’s not cool to be openly sexist, some Indian men are retreating to the privacy of WhatsApp groups to validate their misogyny, just like we lower our voices and retreat to our living rooms to share our most bigoted thoughts.

If you’re in a group like this, maybe the most manly thing you can do is push back. Or get out.

Quelle: <a href="Inside The Testosterone-Soaked Culture Of India’s Guys-Only WhatsApp Groups“>BuzzFeed