Have you noticed posts from accounts you don’t follow in your feed? Here is why it’s happening.

If you are starting to see posts from people and accounts you don’t follow woven into your Instagram feed, know that it’s a deliberate decision by the company made probably to create more ad inventory. Most likely, you’ll only start to see more content from people and accounts you don’t follow.

According to Ad Age, the videos and photos you'll start to see on your feed are most likely ones followed and engaged with by people you actually follow.

In other words: your Instagram “explore” tab will slowly be integrated into your personal feed.

It's been speculated that this is all meant to accomodate more advertising demand and increasing ad limits — and is a feature and strategy similar to Facebook.

Instagram has not responded to inquiries from BuzzFeed News about this feature. But the logic seems to be the more users spend time on the app, and are exposed to more content, the more ads they'll see.

Thomas White / Reuters

Quelle: <a href="People "Fucking Hate" Instagram Now Integrating People's Posts They Don't Follow On Their Feeds“>BuzzFeed