Travel and transportation in the cloud cognitive era

In my capacity as a Cloud Advisor, I’ve had several discussions with clients in the travel and transportation (T&T) industry over the past 18 months.
During one initial discussion with a large airline, the client’s enterprise architect posed a targeted question to the IBM team: “What are the industry disruptors and what can we do as an organization to put us in an industry-leading position?”
I answered the question by saying how a cloud strategy should encompass speed to market, agility and the need to be innovative. I discussed our open by design strategy, industry best practices and industry expertise. I talked about our agnostic approach to partner with them in developing a cloud strategy. In essence, I was saying, “We will partner with you to be that trusted advisor as you start your cloud transformation journey.”
I continue to meet with large airline carriers in the T&T industry. Most are looking to develop a transformational cloud strategy that differentiates them from their competitors. These changes impact all levels of IT organizations as they struggle to keep pace with the changing needs of the business while maintaining IT operational demands amid continually shrinking IT budgets. With the perpetual progression of technology and consumer expectations, IT organizations need agility and speed to keep pace with industry disruptors.
Industrial hybrid cloud
With increasing pressure from the business, IT organizations are retooling to operate in two modes: a traditional delivery model and an agile delivery model for speed and agility. Cloud facilitates the ability for organizations to operate in a bimodal environment by consuming infrastructure as a service (IaaS), software as a service (SaaS) and platform as a service (PaaS) cloud capabilities. This enables organizations to build industrial hybrid cloud solutions to adjust to the changing demands of the business.
Cloud transformation is impacting more than just IT. To be successful, a cloud transformation strategy must change all parts of the organization from IT, marketing, to HR and the customer. This journey will change the way things are done across the enterprise. Organizations will work to introduce disruptive technologies as part of their strategic direction to stay competitive..
What cloud advisors do
We work very closely with account teams to partner with clients and socialize the IBM hybrid cloud and DevOps strategies that align with the client’s long-term strategic initiatives.
We continuously work with clients using both “top-down” and “bottom-up” cloud transformation strategy approaches. This allows IBM to partner with clients at all levels of the organization to develop a cloud strategy designed to addresses the ever-changing, accelerated delivery needs of the organizational leadership team, while creating a grassroots environment that fosters innovation, speed and agility at the team level throughout the enterprise.
As technology continues to evolve and the demands of business increase, companies experiencing the T&T technology renaissance will continue to leverage cloud technologies as an essential part of their overall enterprise strategies in an industry where consumer demand continues to drive innovation.
See how an IBM Cloud Advisor can help your organization.
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Quelle: Thoughts on Cloud